The Trusts' web portal is your helping hand. The Trust aims to streamline the act of giving by creating a single access point for a range of causes. The idea is to boost the fundraising ability of charities by consolidating marketing efforts under one umbrella. By focusing on international celebrity endorsement through its many high-level contacts, The Trust is able to marshal significant support around several causes, from animals in distress to women and child abuse. Charities affiliated to The Trust are expected to adhere to strict reporting and accountability guidelines in order to continue receiving support from us. Every cent of every rand donated to our causes is tracked, accounted for and distributed to charities with maximum efficiency and transparency. In addition, to all of the above, The Trust has the active support and buy-in of many of South Africa's leading businesspeople. This means we are able to benefit from literally decades of cumulative business experience and the result is a charity run on business priorities for maximum effect. The Trust brings sound business principles and business marketing know-how to the non-profit sector. Donors, meanwhile, have the assurance that the charities that qualify for the initiative live up to the promise of giving to those who need it most.
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The Trust is a web portal that aims to make it easy, affordable and risk free for individuals and corporates to find and contribute to charities throughout South Africa and other African countries. The Trust provides a network for reputable and accountable South African charities who have been qualified through ongoing due diligence - irrespective of size, purpose or geographical location.